Born to Be Bulldogs
Documentary · Director / Editor · 2025 - 2026
This documentary tells the story of four state championship teams. Four different journeys. Four different sets of challenges. And one legacy.
Stories that build culture…
Most people only see a small percentage of what goes on during a season. We show up, we watch the games, and then everyone goes home. But after watching 4 of our teams win 4 State Championships in a calendar year, I was excited to get a chance to look behind the curtain. After spending a year documenting each of their seasons, I spent the next year interviewing the athletes, coaches, families, and administrators. I was impressed by the intentional decisions, long-term plans, and the steps it took to build that kind of culture. But I was blown away by their vulnerability and willingness to share their stories. This documentary is about more than just the championship trophies. It celebrates the culture and the community behind each of these programs.
DNA of a Bulldog
Strategy + Brand Playbook · Creative Lead · 2026
The challenge
In 2024, University’s leadership team took a deep dive into the school’s history, identity, and future. The result was a five-year strategic plan outlining our mission, vision, and core beliefs. It was a great plan, but it needed a way to come to life beyond the pages of a document.
The idea
That’s where the DNA of a Bulldog came in. The goal was to celebrate our legacy while creating a shared playbook for the future. By turning the strategic plan into a visual identity, common language, and K–12 experiences, we created something that helps shape how we teach, learn, and grow as a community.
What I did
I created the artwork, the story, and the brand strategy for the project. I produced videos for each of the key words, a webpage outlining the whole scope, a communication plan to introduce it to families, and the artwork you see below.
The impact
We had the legacy. We had the plan. Now we had a way to put it into practice. And it's a whole lot better than a branded PDF.
Teacher Recruitment
Recruitment Campaign · Strategy / Film / Design · 2025
The challenge
Last spring, University found itself with quite a few teaching positions to fill, especially at the elementary level. We knew we needed to rethink how we were recruiting and connecting with potential teachers.
The idea
Our team completely revamped the interview process, and I took the lead on creating a campaign to get more educators interested in joining our school.
What I did
We knew several nearby districts were going through consolidation, so I created targeted ads aimed at teachers in those areas, along with other key educator demographics.
The impact
The response was immediate. Applications more than doubled the day the campaign launched, and we were able to connect with some amazing teachers who helped fill those open positions.
Sports Social
Social Content · Photo / Video / Direction · 2021 - 2026
The challenge
Our athletic programs have been on a tremendous growth track over the last 20 years. We’ve seen coaches transform the culture of these programs, and they’ve got the trophies to prove it. The only problem was that nobody was going to know unless they read a newspaper article or happened to see a Facebook post from a mom in the bleachers.
The idea
The only platform that the school had before I got the job was a Facebook page that was barely used. So I built the rest of the accounts from scratch. In the world of education, athletics gets a lot of attention. So if you want to influence the perception of the school, that’s the perfect place to start.
What I did
I filmed and photographed as many home games as I could across every level, organized team media days, and produced hype videos that played on the video boards during games.
The impact
The athletics account is only a small piece of that puzzle, but it’s now consistently getting over 70,000 views a month. The best part is that I now have a big community helping me celebrate our student-athletes.
